The Japanese fashion landscape experienced a significant shift with the termination of Burberry's licensing agreement with Sanyo Shokai in 2015. This marked the end of an era for two popular sub-brands: Burberry Blue Label and Burberry Black Label, leaving a void in the market and sparking considerable curiosity, particularly regarding the pricing strategies of these now-defunct lines. This article delves into the pricing of Burberry Blue Label in Japan, exploring its history, its position within the Burberry brand hierarchy, and the impact of its discontinuation. We will also touch upon related search queries like the Burberry Blue Label official website (now defunct), the Burberry Blue Label size chart, the Burberry Blue Label Japan official website (also defunct), Blue Label Burberry Japan, Burberry vs. Burberry Blue Label, determining the authenticity of Burberry Blue Label items, the meaning behind the "Blue Label" moniker, and the presence of Burberry Blue Label in Tokyo.
The Rise and Fall of Burberry Blue Label in Japan:
Burberry Blue Label, a sub-brand specifically targeted at the Japanese market, enjoyed considerable success for many years. It occupied a unique space within the Burberry brand ecosystem, offering a more accessible price point than the mainline Burberry collection while still maintaining a certain level of quality and brand recognition. This strategy resonated strongly with Japanese consumers, who valued both quality and affordability. The brand’s aesthetic leaned towards a sophisticated yet practical style, incorporating elements of classic Burberry design with contemporary trends relevant to the Japanese market. This careful balance was a key factor in its popularity. The absence of a functioning Burberry Blue Label official website and Burberry Blue Label Japan official website today underscores the finality of its closure.
Unfortunately, detailed historical price data for Burberry Blue Label is scarce in readily accessible online sources. However, Sanyo Shokai’s plans to launch the Mackintosh London brand with a price range of ¥120,000 and above provides some context. Considering that Mackintosh London was positioned as a replacement for the higher-end Burberry Black Label, we can infer that Burberry Blue Label likely occupied a lower price bracket. Estimates suggest that individual items within the Blue Label range would have varied considerably, with prices ranging from a few thousand Yen for smaller accessories to several tens of thousands of Yen for outerwear and more elaborate garments.
The price of Burberry Blue Label items would have been influenced by several factors:
* Material: The use of higher-quality materials like cashmere, silk, or premium cotton would have naturally increased the price. Conversely, items made from more common fabrics would have been more affordable.
* Design Complexity: Intricate designs, embellishments, or specialized construction techniques would add to the cost. Simpler styles would have been more budget-friendly.
* Seasonality: Seasonal collections, particularly those featuring limited-edition items or incorporating seasonal trends, often commanded higher prices.
* Retail Location: Prices may have varied slightly depending on the specific retail location, with flagship stores potentially charging slightly more than department store counters.
Burberry Blue Label Size Chart and Authenticity:
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